The great British icon Ben Sherman started in 1963. It was the time of Hendrix. Mods, skinheads and rockers have taken over the nation and the Ben Sherman button-downs instantly becomes the signature fashion essential.
In fact the man behind the brand Arthur Benjamin Sugarman had realised that early 1960s London-based modern jazz fans were eagerly buying the Oxford-cloth American button-down shirt brands such as Brooks Brothers, Arrow and Hathaway, as worn by visiting American jazz artists like Miles Davis, Dizzy Gillespie and Oscar Peterson. At the time, these were only available from official importers who had in effect, cornered this growing market.
Ben Sherman is now a global lifestyle brand selling apparel and accessories and footwear across the world. Loved by celebrities all over the world, Ben Sherman is the ultimate British lifestyle brand.