French Connection also branded as FCUK is a UK-based global retailer and wholesaler of fashion clothing, accessories and homeware. Founded in 1972 by Chief Executive Stephen Marks it is based in London and its parent company, French Connection Group. French Connection distributes its clothing and accessories through its own stores in the UK, US and Canada and through franchise and wholesale arrangements globally.
The company is famous for the use of the "fcuk" acronym in its advertising campaigns in the early 2000s which successfully raised its profile. French Connection distributes its branded ladieswear and menswear through a network of owned stores in the UK, US and Canada, through franchised stores in major markets around the world (Australia, Hong Kong, China, India), through concessions in department stores in the UK and also through other multi-brand retailers.