French Connection is a UK-based global retailer and wholesaler of fashion clothing, accessories and homeware. Founded in 1972 by Chief Executive Stephen Marks it is based in London and its parent company, French Connection Group plc, is listed on the London Stock Exchange. French Connection distributes its clothing and accessories through its own stores in the UK, US and Canada and through franchise and wholesale arrangements globally. The company is famous for the use of the "fcuk" acronym in its advertising campaigns in the early 2000s which successfully raised its profile.
The product assortment competes in the low to mid range of fashion and price. French Connection also has a variety of licensed products, including eyeglasses, sunglasses, toiletries, shoes, jewellery and watches, which are sold through their own stores and specialist retailers