Paolo Gucci

Brand Overview

Paolo Gucci

Paolo Gucci, who was a grandson of brand founder Guccio Gucci designed the word famous interlocking double G logo and was credited for designing many Gucci products. Paolo Gucci was the former vice-president and managing director both of Gucci Shops Inc. As chief designer, Paolo Gucci played a leading role in the explosive growth that made the interlocking double G logo, the familiar double snaffle bit and the red, green and black striped webbing motif the imprimaturs of chic in the 1960's and 1970's.

As the original line of finely crafted leather handbags, shoes and luggage grew to include silk scarves, blouses, dresses, men's shirts, ties and eventually some 4,000 other products, Mr. Gucci claimed design credit for 80 percent of the items in the Gucci catalogue.