Tag Heuer

Brand Overview

Tag Heuer

Prestige, performance, avant-garde technology and absolute reliability: these four "watchwords" have characterized TAG Heuer philosophy since its founding in 1860, when Edouard Heuer set up the company's first workshop in St-Imier. Since that date, the firm's bold and innovative spirit, its dedication to the high-precision measurement of infinitesimal fragments of time and its quest for excellence in the design and fabrication of its products constitute the very soul of TAG Heuer.

TAG Heuer launches the "2002 Sport Vision": the first luxury sports glasses. "Sport Vision" is an ergonomically designed line of prescription eyewear and sunglasses. Its avant-garde design inspires technology. Most famous movie and sport stars like Leonardo DiCaprio, Maria Sharapova, Shah Rukh Khan are being TAGHeuer brand ambassadors. A super challenge and a brilliant idea: exceptionaly light and strong glasses that don't slip during strenous activity!