A|X Armani Exchange is the youthful label created by iconic Italian designer Giorgio Armani, offering men’s and women’s clothing and accessories that are inspired by the designer’s codes of style. Armani Exchange captures the heritage of the Armani brand through a modern sensibility.
A|X Armani Exchange was launched in 1991 in the U.S. It retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. Inspired by street-chic culture and dance music, it is targeted as the more accessible Armani brand.