Etro

Brand Overview

Etro

For forty years, Etro has been a synonym for Made in Italy and a style, also a lifestyle, where quality and elegance bow not only to aesthetics. An exquisite and refined universe born from the innate passion for travel and history, which today have become the leitmotif of each line crafted by the brand. Paisley was the distinguishing feature of the first collection and was to become the production masterpiece, but also the brand’s mark of recognition. The women’s and men’s prêt-à-porter collections were immediately distinguished by their stylistic inventiveness and research, both in the materials and the workings.

The artful use of prints and colours combined with extraordinary craftsmanship, attention to detail and modern cuts have enabled the Etro label to enjoy ongoing growth. Over the years, Etro has become a hub of creativity and innovation, although it still keeps close ties with a tradition that is strongly recombined. Etro calls this the “New Tradition”, a key concept and significant brand value of the group.