Fendi

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Brand Overview

Fendi

Fendi is an Italian luxury fashion house whose specialities include fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories.

Founded in 1925 in Rome, Fendi is renowned for its exquisite creations on fur and fur accessories. Fendi is also well known for its leather goods. The house of Fendi was launched in 1925 by Edoardo and Adele Fendi, as a fur and leather shop in Rome. Since 1946, the five sisters of second generation started entering the company and bought new wave of enthusiasm. Karl Lagerfeld joined Fendi in 1965 and becomes the Creative Director for Fur and also for Women Ready-to-Wear.

Fendi's eyewear line is licensed to Safilo Eyewear and includes prescription eyeglasses, in addition to non-prescription sunglasses. Fendi boutiques are present in major cities in Europe, Americas, Middle East, Japan, China and Asia Pacific. Fendi has also stores in certain premium outlets in the U.S., China and South Korea, etc.