Missoni

Brand Overview

Missoni

Missoni is an Italian fashion house based in Varese. The company was founded by Ottavio and Rosita Missoni in 1953. Aside from the main Missoni knitwear line, the company has diversified into a variety of luxury goods. Missoni Sport was initially licensed out but production and marketing was brought in-house in January 2002 and has since been discontinued. Missoni is a less expensive line introduced in 1998, manufactured and distributed by Marzotto. It has achieved remarkable success in being able to reach a larger number of consumers and is now being sold at premier department and specialty stores across the world.

The Missoni Home collection has its roots in furnishing fabrics produced in 1981 in collaboration with Rosita's family firm. With their designs being championed in the US by Diana Vreeland, editor of Vogue magazine, they opened their first boutique there, inside Bloomingdales.