The year is 1929: Signor Giovanni Vitaloni takes the plunge and founds an automobile parts and accessories factory in Turin. A passion for all things lovingly crafted: for taste, for a style that will last. 1988: 50 years on a new-generation Vitaloni sets up a new company: NICO enters the world of eyewear with the brands DERAPAGE and VANNI just as a change of mentality is coming in: glasses no longer what the doctor ordered, but a matter of fashion. NICO goes all out for supreme quality and sends its collections worldwide. In 2004 NICO becomes Nico-design.
Today Nico-design has grown, playing the winning card of innovation: more than 100 new models every year, pure original products of Torinese finesse. Quest for materials and its nose for trends: style, design, colour sense, all on the change. Devotion to all things lovingly crafted, and an eye for detail. The golden rule of quality. The will to research, experiment, innovate materials, forms and manufacturing technique. The aim to satisfy (and surprise) every customer. Through the production and design of top quality eyewear, with its own creativity, a unique expression of pure Italian finish and style.