Rag & Bone was founded in 2002 by Nathan Bogle and Marcus Wainwright. In 2004 the label launched with a men's line and a women's line followed in 2005.
Kate Moss starred in the brand's first ever advertising campaign for FW 2012 and shot their SS 2013 campaign. American actor Michael Pitt fronted their first men’s campaign for FW 2013 with French actress Léa Seydoux appearing in their women’s campaign. For SS 2014 they cast actors Emile Hirsch and Stacy Martin. For FW14 Michael Pitt and Winona Ryder star in their campaign.
The SS15 campaign featured a Rag & Bone film called The Driver, starring Michael Pitt and Astrid Berges-Frisbey. Directed by Pitt, it won the Best Production Award in the Established Talent category at the Milan Fashion Film Festival in September 2015.
Following on from the Photo Project launch in February, Rag & Bone announced in May the Men’s Project featuring an eclectic cast of men from various artistic backgrounds. The Project featured John Turturro, Mauro Refosco, Honor Titus, Wiz Khalifa, David Alexander Flinn, Harvey Keitel, Mikhail Baryshnikov and Mark Hamill. The imagery was shot by prolific photographer and friend of the brand, Andreas Laszlo Konrath, and was released throughout 2016 in tandem with the launch of each featured collection in stores.
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