Ad.lib

Brand Overview

Ad.lib

Charmant USA introduces a new premium titanium segment under its Charmant brand. This collection combines functional beauty with sophisticated simplicity. Ad.Lib is a casual eyewear that combines fashion and a very comfortable wear. Just like the word and attitude derived from the Latin, “Ad libitum”, which means “be free” or “as you like” the consumers can choose and wear the “ad lib” product more freely, with more enjoyment, in a more casual and individualistic manner that suits his/her life style and circumstances.

Ad lib offers comfort and quality to fashion and lifestyle-conscious urban men. Ad lib implies spontaneity and freedom of expression, attributes that inspire this select range. With frame colors and forms influenced by the latest design, sport and technology trends, a mix of lightweight durable materials and unique hinge system achieves essential wearing comfort. The product design features a variety of colour expressions, a modern, urban and remix of styles. The product design features a variety of colour expressions a modern, urban and remix of styles.