Police

Brand Overview

Police

The Eighties. An important period that definitively marks the official passage of sunglasses being a simple accessory to becoming a fashion accessory. Designers impose their symbols, made of signals, initials, and signatures. In the end, they are soulless beauties that leave the consumer with a desire to stand out, to be simply themselves. These are the years of yuppies and women manegers in tailored suits, of health consciousness and personal image. 1983 – and the Police brand name is born in this context.

The Police brand name is an expression of recognisability, of uniqueness, of the celebration of self. The emotion and culture of its time embodies a style to be followed, that inevitably triggers a trend.