Tommy Hilfiger can best be described in his own words. “We’re about color, we’re about preppy, we’re about classic, we’re about America!” For more than 25 years, no other designer has been so closely associated with all-American prep than the toothy-grinned, relentlessly upbeat Hilfiger, who has built a career on cable-knit sweaters, blazers, and Oxford shirts with that red, white, and blue flag that is his emblem waves as proudly as ever.
By refocusing on his founding concept, modernized classics, and wooing back his original core clientele, he has lived up to his 1985 billboard boast – claiming his rightful position among the most powerful sportswear designers in the country. After earning a king’s ransom in Europe, mid-decade, he began planning an aggressive expansion in the Far East; in 2012, a 11,000-square-foot flagship, his largest in Asia, opened in Tokyo. “It was difficult for me because I was searching for the answer for so long, and the answer was right in front of me,” he said of his rebound. “Do what I do best.”unexpected twist.